Giving a number to the innumerable products and services that mobile marketing services cater to is questionable. It’s basically any service or product that can be marketed today for an audience sitting behind 7.33 billion smartphones or 38.4 million tablets. For example mobile apps, SaaS-based services, lifestyle products, and almost anything that is under the sky (consumer and industrial) and can be sold.
However, hiring a mobile marketing agency comes with its own set of challenges. For instance:
- The number of mobile marketing strategies are many. For example PPC, content marketing, push notifications, email marketing, etc.
- The chance of finding mobile marketing companies that excel in all marketing tactics is close to zero
- Results generated are often hard to measure
- Spending more money to gain more traction, is not always the solution
Additionally, hiring, a mobile marketing agency is not always about finding something that is at the top of the list. Instead, it’s more about finding a partner who understands your product well and can create marketing campaigns from scratch to win.
Marketing is tricky considering the fact that it is subjective and often requires patience to see if the campaign truly works. To top it off, every marketing company markets itself as the best, and it is often difficult to determine its efficacy unless you’ve worked with them and it takes time. In fact, often times the marketing results come so late that a decent amount of money on marketing has already been depleted. As a company, it is essential to get ROIs so that the company is able to further spend on the marketing budget and gain revenue to run its operations.
Therefore, let’s check out some of the different tactics that one can use to hire a mobile marketing service provider.
Different Services Offered
The list of services offered by mobile app marketing services is endless. To begin with, some of the different marketing services are:
- SMS marketing
- App store optimization
- Paid Advertisement
- Social media marketing
- Push notifications
- Location-based marketing
Each of these marketing services plays a key role in spreading awareness for your products and services, and often tap a different set of audience. However, the marketing company needs to find the right balance. For example, Instagram post works great with B2C, however, in B2B success is often limited.
Age of the Company
There isn’t an iota of doubt that even a new-age mobile marketing firm can pave the road to success. However, the relationship between age and wisdom is alike in all aspects of life. A company that has worked for “n” number of years has obviously worked with tons of products that required a marketing strategy from scratch. This gives them perspective towards creating the right blend of marketing tactics for success.
Industry it Caters
Primarily, the industries can be divided into B2B and B2C. However, there are companies that have much more experience and inside knowledge of a dedicated industry. Therefore, if you have an app for people in finance then creating a list of mobile app marketing companies that have dealt with finance, and choosing an app marketing agency from it would be ideal.
Capability to be Creative
This is 2024. We are in an age where the attention span of the audience is constantly shrinking. In this situation, even compelling the onlookers to go through your content and consume it, is a challenge in itself.
The right company would go to any length to create compelling content. There are several technologies like AR & VR, multiple AI tools for image & text-based content creation, short-form content platforms, etc. that have been used by marketing agencies to promote their products. Find someone, who has gone out of their way to find the audience for their client.
Ease of Communication
Communication is key. See, no one knows your product better than you. Therefore, you should be the one pulling the strings. However, if there are no effective channels of communication, it is highly unlikely to find the right audience.
Creating organic traffic of 1 million is an utter waste if the marketing agency is not reaching potential customers. Therefore, ensure that the marketing companies selected have great communication channels. It will ensure that the brand image of your product or service is in sync with what you have to offer and how you want, what you’re offering, to be seen.
Pricing and Budget
The average cost of hiring a mobile marketing agency can range between $900 to $20,000. It is based on the number of services demanded and the number of resources the marketing company deploys.
It is important to find the right fit in terms of pricing, otherwise, one might end up losing their marketing budget, just like that. Additionally, one can even outsource the marketing project to countries like India, the Philippines, Indonesia, etc. that offer competitive pricing. To further add, these countries have a range of services in all shapes and sizes. Also, these country boasts a pool of incredible marketing companies that have worked with numerous firms across nations.
Wrapping Up!
Marketing is an essential operation. Even if you have a great product, its features and offerings need to be marketed so that its name reaches its potential customers. The struggle with finding a great marketing partner is that many of them make promises but only a few are able to fulfill them. With this article, our perspective was to help you find companies that will enable you to maximize your marketing efforts and help you gain the traction that you wish to achieve.
